Thursday, July 28, 2011

Hail the the V?!?

Apparently Summer's Eve is thinking that we need to freshen up our lady parts by "Hailing to the V." They put out a series of ad campaigns using hand puppets (each portraying a different ethnicity) that use phrases like "a little love for your vertical smile." 


 They took off the actual videos on You tube. But you can watch Steve Colbert's great response to it to give you a sense of these ads : 


Needless to say, women all over the place are super unhappy about the ridiculous ads. First, as I discussed before, lady parts are supposed to smell just like they do. Not like perfume (unless you are half flower/half human, in which case, you got bigger problems than feminine hygiene).

Lissa Rankin from OwningPink.com is particularly peeved - first pointing out the fact that they are using a freaking hand puppet. "Yes, a talking hand, like the kind you hold up against a wall for kids to make animal shadows that moo or oink. "

The racial stereotypes are pretty ridiculous too. Of course the people from Summer's Eve responded:"This campaign is about empowerment, changing the way women may think of the brand, and removing longstanding stigmas: Summer's Eve is not a means to confidence, rather it's a celebration of confidence, of being a woman, and taking care of their bodies." Um, right. Because my newly empowered vagina goes "Ay yi yi!"

Anywho, I'm all for being pro-vagina and all, but really, these products are unnecessary, they also increase the risk of allergic reactions, yeast infections, bacterial vaginosis, and other dermatologic conditions. So even if you aren't creeped out by the ads, don't go out and buy this stuff. Love your lady parts the way they are.

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